Categories for trends and analysis

Take advantage of categories to analyze different subsets of interactions that represent different business issues.

Trends by categories

See which categories are trending, and how they are trending. Compare short-term and long-term trends for categories with trends of other content types such as themes.

Trending Elements screenshot

Content distribution by categories

Investigate how interactions are distributed among the categories retrieved by your search, within the selected time period. To view the distribution and change or sentiment, respectively, select the metrics from the Size and Color drop-downs.

Content Distribution screenshot showing occurrences per category

Interaction metrics by categories

For any category, view metrics for insights into interaction performance.

Screenshot showing a metrics popup window from a category on the Content Distribution chart

Search by categories

Include active categories in search sets to analyze content and text.

Screenshot of search by categories

View categories in project

Category management

Modify category definitions

Reprocess category